One of the most important investments your organization can make is in learning how to differentiating itself in the market it’s serving.
While you may not like to view other organizations in your field as competitors, the truth is, if you haven’t figured out how to stand out in the crowd, you may be leaving money on the table.
We help you communicate who you are and what you do in a captivating and concise manner through our positioning and messaging workshops.
The first half of the day is spent uncovering your unique positioning in your market. The second half focuses on identifying core messages about your organization along with target messages tailored to resonate with specific audiences.
After this is completed, we’ll help you develop a messaging matrix (also referred to as a messaging architecture or framework) to ensure that people throughout your organization are delivering consistent messages through all content.
To learn more, contact us here!