Positioning & Messaging

One of the most important investments your organization can make is in learning how to differentiate itself in the market it’s serving.

While you may not like to view other organizations in your field as competitors, the truth is, if you haven’t figured out how to stand out in the crowd, you may be leaving money on the table.

We help you communicate who you are and what you do in a captivating and concise manner through our positioning and messaging workshops.

The first half of the day is spent uncovering your unique positioning in your market. The second half focuses on identifying core messages about your organization along with target messages tailored to resonate with specific audiences.

After this is completed, we’ll help you develop a messaging matrix (also referred to as a messaging architecture or framework) to ensure that people throughout your organization are delivering consistent messages through all content.

To learn more, contact us here!

What do our clients say?

“SmackDab’s positioning and messaging workshop was just what our growing non-profit needed. It helped the leadership define our areas of strength and weakness in messaging and how to better represent ourselves in the marketplace. Highly recommended!”

Julia Barnett Tracy, International Choir Operations Director, The African Children’s Choir

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“As a non-profit, it’s critical we communicate our values, mission, and stories in a clear, concise and creative manner. Sarah’s creativity and marketing experience added value to Refuge and Hope International by helping us show donors how their contributions make an impact.

Her work managing our online fundraising campaigns and external communications have strengthened our relationships with current and potential donors, increasing our overall organizational support.”

Jade Acker, Co-Founder & Co-Director, Refuge and Hope International

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“Sarah provided marketing and communication planning advice to a group of NGOs in East and Southern Africa for a US Federal technical assistance grant under PEPFAR. Her support was very effective in helping the NGO to identify their audiences – staff, communities served, collaborating partners, donors and government authorities – and the values held by those audiences. She then worked with the community and fundraising staff to develop a message matrix to align audiences to channels and content.”

Philip McMinn Mitchell, Director, Technical Assistance to PEPFAR’s New Partners Initiative (NPI), Centers for Disease Control and Prevention



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